Information Design

schema helps organisations and their stakeholders to communicate effectively and efficiently through the intelligent design of essential information products.

Operational, technical and marketing communication are our areas of speciality.  The information products that we work with include manuals, forms, signs, posters, call centre scripts, job aids, user guides, fact sheets, newsletters, brochures, flyers and web pages.

There’s no doubt that well-designed marketing communication products can have a major impact on organisational performance.  But what about operational and technical products – does their design really impact performance in a meaningful way ?  The evidence is clear that it can and here’s an example which illustrates the point.  By re-designing its online enrolment form a university recently halved the level of form abandonment. The result: (1) an increase in enrolments; (2) more satisfied students; and (3) reduced administration costs.  Now that’s  impact !